USPS 2027 PROMOTIONS & INCENTIVE PROGRAMS FOR FIRST-CLASS® & USPS MARKETING MAIL®

Tactile, Sensory and Interactive Mailpiece Engagement Promotion

Registration Period: October 15, 2026 – June 30, 2027
Promotion Period: January 1, 2027 - June 30, 2027

Description: Encourages mailers to enhance customer engagement with the mail through the use of advanced print innovations in paper and stock, substrates, inks, interactive elements, and finishing techniques. New developments in papers and paper stocks, substrates, finishing techniques, and inks can be incorporated into mailpieces to create a multi-sensory experience through special visual effects, sound, scent, texture, and even taste! Features like pop-ups, infinite folds, and other dimensional treatments encourage interaction and drive customer engagement.

Eligibility: Regular and nonprofit Marketing Mail letters and flats; First Class Mail cards, letters, and flats

Discount: 5%

More information about the Tactile Sensory Promotion

Integrated Technology

Registration Period: November 15, 2026 – December 31, 2027
Promotion Period: Pick your start date for six consecutive months – December 31, 2027

Direct Mail Discovery

Registration Period: February 15, 2027 – September 30, 2027
Promotion Period: April 1, 2027– December 31, 2026

First-Class Mail Advertising

Registration Period: February 15, 2027 – December 31, 2027
Promotion Period: April 1, 2027 – December 31, 2027

Description: First-Class Mail® is a powerful tool to help businesses reach their target audience with impactful advertisements. Whether you craft standalone advertisements or incorporate marketing messages onto First-Class Mail pieces, this promotion offers an unparalleled opportunity to captivate recipients' attention and drive engagement. By combining First-Class Mail's reliability and prestige with advertising's effectiveness, businesses can unlock new avenues for connecting with customers and achieving marketing success.

Eligibility: First-Class Mail® letters, cards, and flats

Discount: 5%

First-Class Mail Advertising Promotion Guidebook

Impact Messaging

Registration Period: March 15, 2026 – September 30, 2027
Promotion Period: May 1, 2026 – September 30, 2027

Reply Mail IMbA is not eligible for Add-Ons
Up to two Add-Ons can be claimed. Add-Ons can only be claimed with a promotion

ADD-ON: Informed Delivery Promotion

Description: Encourages mailers to continue to adopt the use of the USPS’ omnichannel feature, Informed Delivery. Participants may create Informed Delivery campaigns through the Portal or submit elements through their eDoc submission, and develop campaigns that meet best-practice requirements

Eligibility: Regular and nonprofit Marketing Mail letters and flats, and First-Class Mail presort or automation letters, cards, and flats

Discount: 1% to mailer. The 0.5% incentive is offered to Informed Delivery Promotion eDoc submitters. As of 2025, this is now an Add-On, meaning it is an additional discount to a promotion. In order to receive the discount, this must be paired with one of the five promotions, above.

Questions about the Informed Delivery Promotion can be sent here: Informed Delivery Promotion
More information about the Informed Delivery Promotion

2026 Informed Delivery^® Promotion Guidebook and Requirements

The Informed Delivery Promotion enables business mailers to engage customers through an integrated mail and digital marketing campaign that generates additional consumer impressions, interactions, and insights.

The 2025 Informed Delivery Promotion Guidebook and Requirements are now available on PostalPro. This document is easy to navigate and use; it covers important information on Informed Delivery Promotion, such as key dates, eligibility, and participation requirements.

View the Informed Delivery Checklist

ADD-ON: Sustainability

Description: Shows efforts to be environmentally conscious by demonstrating the paper used in the mailing came from certifiable, responsible sources.

Eligibility: Regular and nonprofit Marketing Mail letters and flats, and First-Class Mail presort or automation letters, cards, and flats

Discount: 1% to mailer