How USPS Presort Software Saves Time
In the direct mail and print industry where jobs have to be processed quickly, efficiency is key. When it comes to sending out bulk mail, having a direct mail software subscription is a game changer. This powerful tool simplifies the process of mailing large volumes, saving businesses valuable time and money. Let’s explore how presort software can benefit your business operations.
Streamlining Bulk Mailing
Bulk mailing can be a complex and time-consuming task. Hand-sorting thousands of mail pieces manually is not only labor-intensive but also prone to error. With mailing software like AccuZIP6, the process is automated, ensuring accuracy and reducing labor waste. This software sorts mail based on size, weight, and destination, creating a streamlined workflow that accelerates the preparation process.
Address Validation
One of the key features of software for direct mailings is address validation. Before any mailing, it is crucial to verify that the addresses on your mailing list are accurate and up-to-date. When you don't verify and update addresses, this can lead to mail that will not be delivered. This not only causes delays but also increases costs due to wasted postage and materials.
Address validation tools within the software check each address against the USPS database, correcting any mistakes and standardizing address formats. Address validation significantly reduces the risk of mail being returned and ensures that your marketing piece reaches the intended recipients promptly. Built into address validation is NCOA address validation, which checks to see if the people in your address list have moved, and updates the address to their newest address.
Reducing Postage Costs without hand-sorting
Presorted Discounts
Presorting mail qualifies businesses for discounted postage rates. USPS presort software automatically sorts mail into specific categories, 5-digit, 3-digit, AADC, or Mixed AADC, based on USPS guidelines.
Businesses can save money by presorting their mail and getting postage discounts. This is especially useful for companies that send a lot of mail.
Automation Discounts
USPS offers additional discounts for mail that is barcoded and sorted to automation levels. USPS presort software generates intelligent mail barcodes (IMb) for each piece, which provides further postal discounts and enhances the tracking of mail through the USPS system.
No paperwork to fill out
Mailing software will complete the necessary paperwork for you, automatically. The USPS documentation can be submitted to the USPS online. When you drop off your mailing at the post office, your paperwork will already appear in the USPS system.
You can pay for postage by having the postage withdrawn from your bank account when you drop off the mail, You can also write a check for the postage and present it when you're dropping off the mailing.
Enhancing Direct Mail Campaigns
Direct mail remains a powerful marketing tool, and using presort software enhances its effectiveness.
Smoothly combine your direct mail campaigns with your online marketing initiatives, offering a unified tactic for your outreach plan.
By combining direct mail with other marketing strategies, you can personalize your mailings, target specific demographics, and measure the success of your campaigns through detailed reporting.
Conclusion
In summary, USPS presort software offers a myriad of benefits for businesses looking to optimize their mailing operations. From streamlining bulk mail processing and ensuring address accuracy to reducing postage costs and enhancing direct mail campaigns, the time savings alone make it an invaluable asset.
If you're creating direct mail marketing campaigns for your company, or if you plan to offer mail services to other businesses, research the different solutions available to discover one that aligns with your unique requirements.
With mailing software that allows you to perform address validation, NCOA processing, duplicate detection, merge purge, postal presorting, and address printing, you can transform your mailing process into an efficient and cost-effective component of your business strategy.
