Use the AccuTrace API for Stronger Direct Mail Campaigns

Direct mail marketing is here for the long haul. It’s visible and tangible, and consumers hold onto direct mail pieces for 17 days on average. That’s a lot of time to make an impact.

But it isn’t enough to send out mail pieces and hope for the best. You also need to segment your audience and ensure you send your materials to the right address. 

Tracking your campaigns is just as important. And the AccuTrace® RESTful Web Service application programming interface (API) can help with this. From the moment it enters the postal system, our API will monitor the real-time progress of your direct mail pieces. Talk about a reassuring solution. 

What is the AccuTrace® API?

Think of the AccuTrace® API as your personal direct mail GPS. Our solution provides real-time tracking and detailed reporting for every piece of mail you send out. Once you integrate it into your existing systems, you can monitor every campaign from start to finish—and enjoy the peace of mind you deserve.

It’s simple: every time a mail piece is scanned on U.S. Postal Service equipment, it is reported back to AccuTrace®. This means that our API receives the Intelligent Mail® (IM®) barcode scan data every hour—365 days a year. 

With this constant stream of information, AccuTrace® can create clear reports that show exactly how your campaigns are flowing through the mail stream. And you can integrate the API right into your online portal or mobile app.

Why Mail Tracking Matters

Say you’re running a massive direct mail campaign for a seasonal promotion. Timing is everything, right? With the AccuTrace® API, you can track the progress of every piece you mail out—and know exactly where it is and when it reaches the intended recipient.

If on the off chance your direct mail pieces are delayed, you’ll know right away. As a result, you’ll never be caught blindsided, and you can pivot quickly if needed.

Comprehensive Tracking and Reporting

The AccuTrace® API provides so much more than the basics. It also fits into our customers’ existing workflows. Here are just some of the tracking features our users love:

Detailed status updates

Never be in the dark about where your mail is. Instead, receive current, accurate notifications at every stage of the delivery process.

Customizable reporting

Need to see specific metrics? With our API, you can generate reports tailored to your exact needs—and access detailed performance information.

Intelligent delivery predictions

Using historical data, our API can predict delivery times with every mailing. This will help you plan and execute future campaigns.

The verdict is in, and the AccuTrace® API can masterfully turn raw data into actionable insights. By analyzing the delivery patterns and performance of your mail pieces, you can continually improve your campaigns. Talk about a solid return on your direct mail marketing investment!

Learn More About the AccuTrace® API 

The AccuTrace® RESTful API is a secure, scalable way to give your trackable mail pieces complete visibility. Get started by visiting the AccuTrace API web page and filling out the form at the bottom. In the meantime, please email us at api (at) accuzip.com with questions or for more information.