USPS 2025 PROMOTIONS & INCENTIVE PROGRAMS FOR FIRST-CLASS® & USPS MARKETING MAIL®

Tactile, Sensory and Interactive Mailpiece Engagement Promotion

Promotion Period: February 1, 2025– July 31, 2025
Registration Period: December 15, 2024 – July 31, 2025

Description: Encourages mailers to enhance customer engagement with the mail through the use of advanced print innovations in paper and stock, substrates, inks, interactive elements, and finishing techniques. New developments in papers and paper stocks, substrates, finishing techniques, and inks can be incorporated into mailpieces to create a multi-sensory experience through special visual effects, sound, scent, texture, and even taste! Features like pop-ups, infinite folds, and other dimensional treatments encourage interaction and drive customer engagement.

Eligibility: Regular and nonprofit Marketing Mail letters and flats; First Class Mail cards, letters, and flats

Discount: 4%

More information about the Tactile Sensory Promotion

Continuous Contact Promotion

Promotion Period: April 1, 2025– December 31, 2025
Registration Period: February 15, 2025 – December 31, 2025

Description: Through this promotion, participants receive a discount for sending follow-up mailings that repeatedly deliver qualifying USPS Marketing Mail® letters and flats to the same address. These repeated mailings must complement or build upon (but not duplicate) the initial mailing. The result is an ongoing, targeted conversation with the recipient, and the potential to increase conversion rates.

Eligibility: Regular and nonprofit Marketing Mail letters and flats; First Class Mail cards, letters, and flats. Content of eligible mailings must build upon/complement the initial mailing.

Discount: 3%. There is no discount on the initial mailing. Follow-up mailings with content related to the initial mailing receive the discount.

More information about the Continuous Content Promotion

Reply Mail IMbA Promotion

Promotion Period: July 1, 2025 – December 31, 2025
Registration Period: May 15, 2025 – December 31, 2025

Description: Build engagement and create efficiencies. By adopting Intelligent Mail® barcode Accounting (IMbA®), Qualified Business Reply Mail™ (QBRM™), and High Volume QBRM™, customers can improve visibility, while also delivering easier payment methods and faster delivery speeds.

Eligibility: Credits may be applied to postage for First-Class and Marketing Mail letters & flats, and must be used by December 31, 2024

Discount: Static Barcode: 3% discount. Serialized Barcode: 6% discount.

Questions about the Earned Value Promotion can be sent here: Earned Value Promotion
Check out the Reply Mail IMbA Promotion Explainer video

Integrated Technology Promotion

The start date begins on the first mail date claiming the discount and must run for up to 6 consecutive months during the January 1 - December 31, 2025 calendar year.

Start and end dates are linked to a mailer’s Customer Registration ID (CRID) and will be tracked so that the claimed discount can only be used during the eligible 6-month maximum campaign period

Registration Period: November 20, 2024 – December 31, 2025

Description: Send a mail experience powered by the latest digital technologies and excite customers about your business or brand.

Eight ways to create a new mail experience. All of them come with a discount.

Augmented Reality
Mixed Reality
Virtual Reality
Integration with Voice Assistant
Video in Print Technology
Near Field Communication
Mobile Shipping
Artificial Intelligence

Eligibility: First-Class Mail letters, cards, and flats. USPS Marketing Mail Profit and nonprofit letters and flats.

Discount: 3%

More information about the Integrated Technology Promotion

First-Class Mail Advertising

Promotion Period: September 1, 2025 – December 31, 2025
Registration Period: July 15, 2025 – November 30, 2025

Description: First-Class Mail® is a powerful tool to help businesses reach their target audience with impactful advertisements. Whether you craft standalone advertisements or incorporate marketing messages onto First-Class Mail pieces, this promotion offers unparalleled opportunity to captivate recipients' attention and drive engagement. By combining First-Class Mail's reliability and prestige with advertising's effectiveness, businesses can unlock new avenues for connecting with customers and achieving marketing success.

Eligibility: First-Class Mail® letters, cards, and flats

Discount: 3%

First-Class Mail Advertising Promotion Guidebook

ADD-ONS: ADDITIONAL DISCOUNT TO PROMOTION

Reply Mail IMbA is not eligible for Add-Ons
Up to two Add-Ons can be claimed. Add-Ons can only be claimed with a promotion

ADD-ON: Informed Delivery Promotion

Description: Encourages mailers to continue to adopt the use of the USPS’ omnichannel feature, Informed Delivery. Participants may create Informed Delivery campaigns through the Portal or submit elements through their eDoc submission, and develop campaigns that meet best-practice requirements

Eligibility: Regular and nonprofit Marketing Mail letters and flats, and First-Class Mail presort or automation letters, cards, and flats

Discount: 1% to mailer. The 0.5% incentive is offered to Informed Delivery Promotion eDoc submitters. As of 2025, this is now an Add-On, meaning it is an additional discount to a promotion. In order to receive the discount, this must be paired with one of the five promotions, above.

Questions about the Informed Delivery Promotion can be sent here: Informed Delivery Promotion
More information about the Informed Delivery Promotion

2025 Informed Delivery^® Promotion Guidebook and Requirements

The Informed Delivery Promotion enables business mailers to engage customers through an integrated mail and digital marketing campaign that generates additional consumer impressions, interactions, and insights.

The 2025 Informed Delivery Promotion Guidebook and Requirements are now available on PostalPro. This document is easy to navigate and use; it covers important information on Informed Delivery Promotion, such as key dates, eligibility, and participation requirements.

View the Informed Delivery Checklist

ADD-ON: Sustainability

Promotion Period: September 1, 2025 – December 31, 2025
Registration Period: November 20, 2024 – December 31, 2025

Description: Shows efforts to be environmentally conscious by demonstrating the paper used in the mailing came from certifiable, responsible sources.