USPS 2024 PROMOTIONS & INCENTIVE PROGRAMS FOR FIRST-CLASS® & USPS MARKETING MAIL®
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Tactile, Sensory and Interactive Mailpiece Engagement Promotion
Promotion Period: February 1, 2023– July 31, 2024
Registration Period: December 15, 2023 – July 31, 2024
Description: Encourages mailers to enhance customer engagement with the mail through the use of advanced print innovations in paper and stock, substrates, inks, interactive elements, and finishing techniques.
Eligibility: Regular and nonprofit Marketing Mail letters and flats; First Class Mail cards, letters, and flats
Discount: 5%
Questions about the Tactile Sensory & Interactive Promotion can be sent here: Tactile Sensory Promotion
Emerging and Advanced Technology Promotion
Promotion Period: Customer has the flexibility to choose their promotion start date.
Up to 6 consecutive months during the 2024 calendar year (January 1 - December 31, 2024)
Description: Encourages mailers to incorporate emerging technologies such as AR, VR/MR, NFC, Video in Print, and multichannel mail integration with digital assistants/smart speakers into their direct mailpieces..
Eligibility: Regular and nonprofit Marketing Mail letters and flats; First Class Mail cards, letters, and flats
Discount: 3-4%
Questions about the Emerging & Advanced Technology Promotion can be sent here: Emerging Tech Promotion
Reply Mail IMbA Promotion
Promotion Period: July 1, 2024 – December 31, 2024
Registration Period: May 15, 2024 – December 31, 2024
Description: Build engagement and create efficiencies. By adopting Intelligent Mail® barcode Accounting (IMbA®), Qualified Business Reply Mail™ (QBRM™), and High Volume QBRM™, customers can improve visibility, while also delivering easier payment methods and faster delivery speeds.
Eligibility: Credits may be applied to postage for First-Class and Marketing Mail letters & flats, and must be used by December 31, 2024
Discount: Static Barcode: 3% discount. Serialized Barcode: 6% discount.
Questions about the Earned Value Promotion can be sent here: Earned Value Promotion
Check out the Reply Mail IMbA Promotion Explainer video
Personalized Color Transpromo Promotion
Promotion Period: December 15, 2023 – July 31, 2024
Registration Period: February 1, 2024 – July 31, 2024
Description: The Personalized Color Transpromo Promotion encourages mailers to highlight marketing messages through the use of color, dynamic variable print, and personalization. Color messaging incorporated in bills and statements enhances the value of First-Class Mail® pieces by fostering a better connection and response from consumers. Utilize a reply mechanism (BRM/CRM) to further engage with customers and collect these responses.
Eligibility: First-Class Mail presort and automation letters—bills and statements
Discount: 3% Personalized Color Transpromo. 4% with Reply Mechanism.
Questions about the Personalized Color Trans Promotion can be sent here: FCM Color Promotion
Listen to the Personalized Color Transpromo webinar
Retargeting Promotion
Promotion Period: September 1, 2024 – November 30, 2024
Registration Period: July 15, 2024 – November 30, 2024
Description: Retargeted direct mail blends the digital experience with a marketing mailpiece. The process involves matching either the visitor’s IP address to a website or an app to a customer’s physical address. Triggered automatically by an organic digital interaction, retargeted direct mail is a dynamically printed, targeted message sent in a timely manner to a customer’s home via First-Class Mail® Postcard.
Eligibility: 4.25 x 6" Single Piece First-Class Mail Postcard; 4.25 x 6" Presort First-Class Mail Postcard; 6x9" Presort First-Class Mail Postcard
Discount: 5%
Questions about the Retargeting Promotion can be sent here: Mobile Shopping Promotion
More information about the Retargeting Promotion
Informed Delivery Promotion
Promotion Period: September 1, 2024 – November 30, 2024
Registration Period: June 15, 2024 – December 31, 2024
Description: Encourages mailers to continue to adopt the use of the USPS’ omnichannel feature, Informed Delivery. Participants may create Informed Delivery campaigns through the Portal or submit elements through their eDoc submission, and develop campaigns that meet best-practice requirements
Eligibility: Regular and nonprofit Marketing Mail letters and flats, and First-Class Mail presort or automation letters, cards, and flats
Discount: 4%. The 0.5% incentive is offered for Informed Delivery Promotion eDoc submitters.
Questions about the Informed Delivery Promotion can be sent here: Informed Delivery Promotion
More information about the Informed Delivery Promotion
2024 Informed Delivery® Promotion Guidebook and Requirements
The Informed Delivery Promotion enables business mailers to engage their customers through an integrated mail and digital marketing campaign that generates additional consumer impressions, interactions, and insights.
The 2024 Informed Delivery Promotion Guidebook and Requirements are now available on PostalPro. This document is easy to navigate and use; it covers important information on Informed Delivery Promotion, such as key dates, eligibility, and participation requirements.
View the Informed Delivery Checklist
2024 MAILING PROMOTIONS CALENDAR
Additional information on all the 2024 USPS mailing promotions can be found here
