Direct Mail Postal Industry News and Info
Need better service from your mailing software? How’s free & unlimited sound?
At AccuZIP, we understand that most people are focused on running their business, not their mailing software. That’s why we offer free and unlimited support services for the AccuZIP6 Presort Mailing Software.
While our mailing software is simple, straightforward and user-friendly, there will always be times you need assistance with updates, licensing, or questions you may have. It’s the sort of thing that can slow you down and cost you money. With the AccuZIP6 software, you’ll always find experts and resources ready to help your business keep moving forward.
For immediate needs, try our live technical support. You can visit our website at www.accuzip.com/chat/ to engage in an online chat for technical support 8:00 AM –7:00 PM Eastern Standard Time, Monday through Friday, or during off-hours you can leave a message at the same link. Simple. We’ll help you through any questions you have and get you back up and running fast, or you can ask about new products and installations through the same chat.
Remember, you can always reach us through a phone call or an email for a quick answer as well. You’ll always get a live person.
“I have never received the kind of support that is as quick, reliable and dependable as your company has provided...everything you have said you would do you have—and then some. My hat’s off to you and your company.” — B.J., Orlando, FL
Someone live will always answer your call!*
Call us today and you’ll be eligible for a FREE demo, and 6 months of services FREE when you switch your mailing services to us!
* During Business Hours
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Direct Mail Statistics That Will Have You Running to the Post Office
Social media, email, search engine optimization, print advertising, trade shows, conferences… There are so many marketing channels nowadays that business owners often overlook a tried-and-tested marketing method that still yields results. Direct mail marketing might seem like a thing of the past, but we have a list of direct mail statistics that will convince you otherwise.
For example, would you have guessed that 4 in 10 Americans of all ages look forward to checking their mailbox? Not only do we look forward to receiving a piece of mail but we tend to hold on to it for a long time. In an average household, mail is thrown out after 17 days. This gives plenty of opportunities for direct mail to get read or at least skimmed through. Considering how cluttered digital marketing channels are, direct mail definitely deserves a place in your marketing campaign.
Fascinating Direct Mail Statistics - Editor’s Choice:
42.2% of direct mail recipients either read or scan the mail they get.
Direct mail requires 21% less cognitive effort to process than email.
Direct mail recipients purchase 28% more items and spend 28% more money than people who don’t get that same piece of direct mail.
Direct mail offers a 29% return on investment.
73% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want.
Source: Mail Spoken Here September 2019 - The Electronic newsletter from USPS Industry Outreach
Uncertain about the future of your mailing services?
Recently, Thompson Street Capital Partners, who acquired BCC back in 2017, acquired a few smaller mailing software distributors. For those who used Satori®, which includes products like Bulk Mailer®, Architect, Ignite and Monticello, this can leave you feeling a bit uncertain about your mailing services going forward.
This acquisition has left a lot of companies stressed about how to go forward with their mailing service software.
You may be asking; what will you use? How will you transition? Do you have to switch to BCC — and what will that cost?
At AccuZIP, you should know that unlike BCC, we’re not funded by venture capitalists — distant from the company and its customers, looking only at their bottom line. We pride ourselves on customer service—including always having a live person to answer your calls—with free and unlimited support. We feel these larger companies are losing sight of what’s important and all the while raising prices. That’s why we also offer a unique Price Lock Guarantee. We’ll never raise your price or annual renewal fee if your account remains in good standing.
If you’re thinking of switching your mailing services software company, you’ll save thousands by switching to AccuZIP.
We provide all-in-one postal and mailing software, data cleansing software, mail tracking and reporting.
Someone live will always answer your call!*
Call us today and you’ll be eligible for a FREE demo, and 6 months of services FREE when you switch your mailing services to us!
* During Business Hours
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A simple comparison will show you why AccuZIP mailing software is your best choice.
With online and email marketing turning into a noisy, crowded space, marketers are now looking to less busy channels to get their message heard and get in front of the eyes of their potential customers. Direct mail offers an alternative. Response rates for direct mail campaigns are high, even higher than some online channels. But, direct mail does however involve a lot of moving parts and campaigns can quickly grow too complex if they are not managed correctly. It is important that you choose the right tools and services to help you create winning direct mail marketing campaigns. AccuZip can help you.
If you’re not using AccuZIP, you’re spending thousands of dollars more than you should. The proof is in the pudding. By taking a minute to compare similar companies, you can see why we’re confident AccuZIP can replace your existing direct mail software at a fraction of the cost you pay now. Here are just a few comparisons*:
|
Feature |
AccuZIP Business Edition |
Bulk Mailer® Professional |
BCC Mail Manager™ |
|
NCOALink® Unlimited Access |
No cost |
$750 |
$1,350 |
|
Create Unlimited EDDM® |
No cost |
N/A |
N/A |
|
Merge/Purge |
No cost |
$2,000 |
$1,500 |
|
Periodicals |
No cost |
$500 |
$1,500 |
|
Price Lock Guarantee |
Yes |
N/A |
N/A |
We hope you’ll get in touch to learn about even more ways we can save you money on your mailing services—we’re here to protect your company’s bottom line!
*Disclaimer: AccuZIP, Inc is a non-exclusive Limited Service Provider, Licensee of the United States Postal Service. Its products and service prices are neither established, controlled, nor approved by the USPS®. The following trademarks are owned by the United States Postal Service®: ANKLink, CASS, CASS Certified, DPV, DSF2 , EDDM, eLOT, Every Door Direct Mail, PAVE, First-Class Mail, IMb, IM, Intelligent Mail, LACSLink, Media Mail, NCOALink, Post Office, PostalOne!, Postal Service, RDI, SuiteLink, U.S. Postal Service, United States Post Office, USPS, USPS Marketing Mail, ZIP, ZIP Code, and ZIP + 4. Mail.dat is a registered trademark of International Digital Enterprise Alliance, Inc. Bulk Mailer is a registered trademark of Satori Software, Inc. Business Edition, and Postalsoft, Postalsoft DeskTop Mailer are registered trademarks of Business Objects, Inc. Mail Manager 2010 is a trademark of BCC Software. Software Versions: AccuZIP6. 5.0 7.00, BulkMailer, 5.7, MailManager 3.02. AccuZIP, Inc. does not claim any of its products or services to be identical to any products or services listed on this advertisement. Please check website or call companies for current details. The comparisons above are of similar, but not identical, products and/or services. Please contact each vendor for current pricing of vendor’s similar products and/or services. ACCUZIP does not intend for these price comparisons to be misleading in any way because similar, but not identical, products/services are being compared.
We provide all-in-one postal and mailing software, data cleansing software, mail tracking and reporting.
Someone live will always answer your call!*
Call us today and you’ll be eligible for a FREE demo, and 6 months of services FREE when you switch your mailing services to us!
* During Business Hours
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Your data quality matters when it comes to your mailing services.
No matter the provider of your mailing services, poor address quality can cost you money not to mention, you just won’t reach the right customers. If this is a problem for you, it’s time to switch your mailing service provider.
Some of the problems associated with inaccurate or outdated contact data include:
- Costs associated with returned mail or shipments
- Increases in customer service calls and complaints
- Inability to collect bills in a timely manner affecting cash flow
- Lack of effective communication with customer base
- Decrease in repeat business
- Data integrity issues resulting in fines associated with industry regulations and compliance
Obviously, it’s important you choose a postal software company that can keep your data clean and correct; and that’s a big job. Done right, this will save you money and make your mailings efficient. You’ll reach the customers that will matter the most to your business, developing lists based on demographics or geographic areas that will be attracted to your business. By keeping the data up-to-date and accurate, your mailings will bring in more ROI.
AccuZIP Data Quality Solutions includes software, services and APIs. This provides:
- CASS Certified™ address validation
- Update contact data with new change-of-address information
- Integrate address validation into your own system for batch validation of entire lists or point of entry address validation
- Perform address standardization and correction during address entry on your website
- Enhance your existing contact data with deceased suppression, third part change-of-address, residential delivery indicator, DSF® and apartment append
We provide all-in-one postal and mailing software, data cleansing software, mail tracking and reporting.
Someone live will always answer your call!*
Call us today and you’ll be eligible for a FREE demo, and 6 months of services FREE when you switch your mailing services to us!
* During Business Hours
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Why not join our world-renowned customer partners and get the best in postal and data cleansing software?
It can be difficult to know which partner to choose when making a decision about your postal software solution. Why do business leaders choose one software provider over another? Price is an obvious consideration, but what you’re paying for matters too. It can feel daunting even thinking about finding the best fit.
You need to consider upfront costs. Is it a provider that serves your type of industry and so is familiar with your product? Is the service scalable to your needs and many other considerations? Including the quality of service.
One way to add important information to your decision is to check out what other businesses the mailing service is working with. This can give you a pretty good picture of what sort of direct mailing service you’re thinking of dealing with.
At AccuZIP, we’re proud to partner with many of the nation’s top companies like:
- AAA®
- Wells Fargo®
- AT&T®
- Toshiba®
- Procter & Gamble®
- Xerox®
- IBM®
- RE/MAX®
- Prada®
- Allstate®
- And many more!
That’s because we provide exactly the mailing products and services these companies want and depend on. They know they can get instant help from AccuZIP and they get regular updates, tutorials & webinars from industry experts to increase the efficiency and profitability of their businesses. AccuZIP gives all of our customers the kind of support that keeps them on top of their mailing services needs with fewer hassles.
“I have never received the kind of support that is as quick, reliable and dependable as your company has provided...everything you have said you would do you have--and then some. My hat’s off to you and your company.” — B.J., Orlando, FL
We provide all-in-one postal and mailing software, data cleansing software, mail tracking and reporting.
Someone live will always answer your call!*
Call us today and you’ll be eligible for a FREE demo, and 6 months of services FREE when you switch your mailing services to us!
* During Business Hours
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First-Class Mail™ isn’t going away—and your business can take advantage of that!
Ask anyone, they’ll tell you digital transactions are replacing First Class Mail (FCM), making the postal service obsolete for your business. But is that true?
Direct mail is still a fantastic way to reach your audience, grab their attention and connect on that personal level that matters to your bottom line. And more and more, you can integrate direct mail with your online marketing strategy so you have a synergistic system where everything works together to build and sustain your brand. Think of how many pieces of mail you've seen recently sporting QR codes, URLs to social media sites, and SMS short codes. Direct mail affords marketers reach, allows more of your information to be communicated than most online advertising efforts, and since everyone loves choice, gives buyers the opportunity to respond to a call to action in the way that they want, on their own time.
There are a few reasons you should use FCM and AccuZIP postal software for your business.
High ROI
You’ll get a lot higher return on mailings than on online display ads. In fact, mailings have a median ROI of 29%; online displays are only 16%.
You can accurately target your audience.
AccuZIP will help you keep your mailing lists up-to-date and accurate so that you’re never missing the right customer or wasting money on postage that going to the wrong address.
Direct mail is trackable.
Depending on how you want your recipients to reach you, you can choose a phone number that’s unique to your direct mail campaign. If you want them to contact you on your website, you can create a unique landing page to track your results.
Your marketing stands out.
It’s true that fewer businesses are sending out mail, but that’s not because it doesn’t work. All you need do is look at the numbers, but it does mean your piece will stand out. It’s like a handwritten letter; you don’t get many anymore, but that only makes it more special when you do.
AccuZIP can help you with all of your mailing services needs, including data cleansing, postal presorting, address printing, tags and reports. Call us!
Someone live will always answer your call!*
Call us today and you’ll be eligible for a FREE demo, and 6 months of services FREE when you switch your mailing services to us!
* During Business Hours
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Rely on mailing services to grow your business.
With a hefty ROI, direct mail is your foundation for effective marketing, being a point of contact that can begin engagement with your customer. You can work with unlimited volume using EDDM®, and/or use a high level of personalization with dynamic content insertion that targets potential customers directly.
To make all this work, you’ll need a direct mail software provider that can keep all the parts moving smoothly and accurately.
At AccuZIP, we provide the kind of services that make your mailings a growth proposition.
Data Cleansing: We prepare data for mailing with address correction and duplicate removal. Your mailings reach the right people and don’t waste your money. With AccuZIP, run your lists through CASS Certified™ address verification and NCOALink® Move Update Processing. Both services meet USPS® requirements for mailing.
Postal Presorting: Once the data is clean, we presort to get you the lowest possible postage rates. The presort feature in AccuZIP is PAVE™ GOLD Certified. Accurately and quickly prepare and sort your bulk mail to take advantage of the lowest postage rates available.
Address Printing: Export or print addresses in presort order, ready to place in containers for mailing. Whether you print out of the AccuZIP software or export, you can include the endorsement information, container number, piece number, container marks to pause printing and more.
Tags and Reports: Print container tags and hard copy postal paperwork is created, or you can submit it electronically.
Get all-in-one postal and mailing software, data cleansing software, mail tracking and reporting.
Once you’re a customer, we provide bimonthly updates for the software and release small patches and other updates at no extra cost. Get in touch today.
Someone live will always answer your call!*
Call us today and you’ll be eligible for a FREE demo, and 6 months of services FREE when you switch your mailing services to us!
* During Business Hours
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With security a major concern for everyone, we make your security a top priority.
As a national software company, AccuZIP is always concerned about your privacy and security. Data is the foundation of any business; the base of decisions, customer relationships and business investments. That’s why we know we have to do everything possible to protect your data and your privacy.
With AccuZIP, Inc., all data storage and processing is performed in-house without the reliance on external data centers to protect you. At AccuZIP, Inc., our belief is in transparency and clear communication regarding security, including compliance audits at all ends of the process.
AccuZIP, Inc. was recently awarded attestations in compliance with HIPAA, HITECH and SOC 2 Type I standards, the leading security standards for software as a service industry.
Integrity and excellence are the cornerstones at AccuZIP.
AccuZIP is reliable and consistent, and our employees are honest and fair. We work to ensure that our products and services are open and transparent so that our customers can trust us with their multi-medium mailing software solutions into the future. We have a 27+ year history of doing the right thing, which in turn has built us a loyal customer base. We hope you’ll join us and start building business and saving money right away!
Someone live will always answer your call!*
Call us today and you’ll be eligible for a FREE demo, and 6 months of services FREE when you switch your mailing services to us!
* During Business Hours
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Consistency means your mailing services are always cutting-edge.
You’ve got a million things to do on your plate and perhaps thinking about a direct mail services seems more burdensome than not. But without direct mail and the supportive software that can make it work for you, you’re leaving money on the table. Marketing is essential to growing your business and we can help you integrate direct mail with the online marketing you’re probably already doing.
AccuZIP understands that running a business is complicated, stressful and even at times, overwhelming. We’re dedicated to simplifying the complexities of your workflow so you can focus on growing your business.
We keep it simple for you by adapting to your business, minimizing overhead costs and provide specially trained personnel and the tools to keep your business going strong. And we’re there for you with the kind of support you deserve, including:
- Live chat with a representative from 9am to 7pm Eastern, Monday through Friday.
- Updates that include software patches.
- Tech notes that answer your most frequently asked questions.
- Video tutorials explaining many of the features you get with AccuZIP mailing services.
- Webinars to increase efficiency and profit for your business.
- New-user instructions that are easy and clear.
Direct mail services work to build your business, can be integrated easily with your digital marketing and engages customers quickly for a great ROI.
‘You guys have indeed been great partners in aiding us with getting our mailings processed through your software and out the door. I want to say, we’ve been with you guys for at least 12 years now, if not longer. Find something good, you stick with it is how I see it!” — P.H., Colorado Springs
We also offer a unique Price Lock Guarantee. We’ll never raise your price or annual renewal fee if your account remains in good standing.
Someone live will always answer your call!*
Call us today and you’ll be eligible for a FREE demo, and 6 months of services FREE when you switch your mailing services to us!
* During Business Hours
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